August 17, 2011 § 1 Comment
Fun is the easiest way to change people’s behavior for the better. That is the simple definition of the Fun Theory. To prove this theory Volkswagen hosted a competition to encourage individuals to present an idea that will change people, the environment, or anything for the better.
Kevin Richardson’s idea won the competition. He encouraged people to play the lottery in order to obey the speed limit.
One of my personal favorite entries encourages people to take the stairs instead of the escalator. Add some tunes and taking the stairs is not so bad.
Flashmobs may be the most secretive way to put the Fun Theory in action. Who will pick up the plastic bottle and recycle it? Watch on.
I certainly believe in the Fun Theory – add a little fun and who wants to refuse?